AgroNomics...VISION for 2016
A US Ag Investment Conference
October 26 - 31, 2015 • San Antonio, TX
In Conjunction with ASFMRA's 86th Annual Meeting
Exhibits / Sponsors Agenda Awards Speakers Auction Contact Us Hotel /

AgroNomics, Vision for 2016

Agriculture, Energy, and Policy

Detleff Hallerman Photo

DETLEF HALLERMANN, PHD - Clinical Associate Professor, Finance, Mays Business School; Texas A&M University

General Session -
The Natural Gas Landscape: Are we close to Harvest?

Friday, October 30 / 8:00 am - 9:00 am

Detlef Hallermann is an Associate Clinical Professor and Director for the Reliant Energy Trade Center at Texas A&M University. Dr. Hallermann has created and directs the Trading, Risk & Investments Program (TRIP) for Texas A&M University. TRIP is a integrated BBA/MS Finance program that collaborates with industry in which students participate in multiple markets and investments related internships as part of a B.B.A. / M.S. Finance degree program. As part of his TRIP responsibilities, Dr. Hallermann manages a thirty (30) plus company advisory board.

In addition, Professor Hallermann has been an Adjunct Professor for Rice University involved in their Continuing Education Programs. Dr. Hallermann has created programs related to almost all aspects of front-front and mid-office responsibilities for energy trading. Dr. Hallermann has held faculty positions at the University of Denver and the Colorado School of Mines. Dr. Hallermann has created trading and risk management courses for numerous private entities regarding energy trading including Duke Energy, Nord Bank (Germany) and the Algerian government.

Dr. Hallermann sits on the Market Technician Association Education Foundation Board. He is a Financial Management Association (FMA) and Global Association of Risk Professionals (GARP) member. He authored the first draft of the GARP Energy Risk Management (ERM) Certificate coursework.

Detlef Hallermann has over ten years of practical experience in the energy industry. He is well versed in oil and gas acquisitions as a petroleum engineer and MBA. Dr. Hallermann has focused the past fifteen years on derivatives, contingent claims analysis, trading and risk management and market behavior in the commodities sector. As part of his doctoral work, Dr. Hallermann created an options based model for valuing political/expropriation risk in the mining sector.

Prior to joining Texas A&M University, Dr. Hallermann performed product development for an energy trading and risk management (ETRM) software company and managed the Quantitative Group at Reliant Energy. While managing the quantitative group, Dr. Hallermann developed models for pricing credit risk, full-requirements and long-term electricity and natural gas contracts. He also advised the risk management group regarding value-at-risk (VaR) and strategic VaR allocation.

Dr. Hallermann has an M.S. and a Ph.D. from the Colorado School of Mines, an MBA from the University of Denver, and a B.S. in Petroleum Engineering from Texas A&M University (whoop).

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Caroline McKinney Photo

CAROLINE MCKINNEY - Product Manager – Irrigation - Trimble Navigation, Agriculture Division

General Session -
Irrigation Technology to Address Farmers’ Varying Needs: Water Efficiency & Optimization, Improved Yields, and Reduced Runoff

Friday, October 30 / 9:00 a.m. - 10:00 a.m.

Caroline McKinney is a product manager for the Agriculture Division at Trimble Navigation, focusing on irrigation solutions that help farmers apply the right amount of water in the right place at the right time. As a member of its Water Solutions team, she executes marketing activities for integrated solutions designed to solve water challenges by optimizing water distribution while protecting natural resources and the environment. Such solutions contribute to improved crop quality and yields, decreased runoff and leaching, and can lead to less contamination downstream.

Caroline has been with Trimble since 2011 focusing on precision agriculture solutions that enable farmers to make informed decisions on their farms to increase efficiencies, improve productivity, and boost profitability. Her previous experience is within the geospatial industry, helping commercial and government customers solve their mapping challenges.

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Justin Bierschwale Photo

JUSTIN BIERSCHWALE, ARA - Real Estate Appraiser, Owner; Bierschwale Land Company, LLC

Appraisal Breakout -
Commercial Wind Energy Development in the United States

Friday, October 30 / 11:00 a.m. - 12:00 p.m.

Justin Bierschwale graduated from Texas A&M University in December of 2002 with a Bachelor of Science in Agricultural Economics (Farm & Ranch Management option). He then obtained a Master’s Degree in Land Economics and Real Estate from the Mays Business School at Texas A&M University in May 2004. While attending Texas A&M, Justin worked with the Texas Real Estate Research Center stationed on campus. During his employment with the Research Center, Justin helped research, prepare and track real estate markets throughout the State of Texas. Research included the gathering of data in the form of current market transactions, general economic shifts and tastes and preferences experienced. Justin also contributed to the analysis of data utilized to form the urban market studies conducted by the Real Estate Center on an annual basis. To this day, Justin has a strong working relationship with the Real Estate Center and formed lasting relationships.

In 2000, Justin began working with JMP Land Services, LLC in College Station as a student-worker. This turned into a full-time job as a Real Estate Appraiser and Right-of-Way acquisition agent. There, he was responsible for performing appraisal reports on commercial, rural, industrial and residential properties. He was also responsible for the negotiation of the purchase of right-of-way easements for various purposes including electric transmission, gas pipeline, water transmission, wastewater, and crude products. Justin was responsible for Project Management on several Right-of-Way acquisition and or appraisal projects during his time with JMP.

In 2007, Justin made the decision to move his family back to his hometown of Junction, TX to work with his father, Paul Bierschwale and brother, Aaron Bierschwale at Bierschwale Appraisals. In 2010, Justin and Aaron partnered with their father to create Bierschwale Land Company, LLC. Bierschwale Land Company, LLC is a natural outgrowth of Bierschwale Appraisals, formed in 1982 by Paul. Justin is currently a part owner and Real Estate Appraiser with the company.

Bierschwale Land Company offers a full service appraisal, brokerage and consulting firm. Through the years, the company has provided valuations, consulting and litigation support in conjunction with private purchases, loans, estates, conservation easements, partitions, lake acquisitions, right-of-way acquisitions, financial planning, fee simple, easement and partial interest situations and a myriad of other potential questions relating to real property. Justin has experience in appraisal work in all of these areas. His primary expertise however, lies in the area of natural resources. During his involvement with Bierschwale Land Company, LLC, notable clients have included the U.S. Army Corps of Engineers, U.S. Department of Justice, U.S. Fish & Wildlife Services, Federal Aviation Administration, Texas Department of Transportation and the Lower Colorado River Authority as well as numerous privately held companies and individual land owners.

Justin is currently serving as President for the Austin Chapter of the Appraisal Institute which he holds an MAI designation. Justin has served on many levels of committees within the American Society of Farm Managers and Rural Appraisers (ASFMRA) including the Governance Committee, Auction Committee, Program Committee and the Cooperative Efforts Task Force charged with looking at relationships with other organizations, most notably RICS. He is currently serving as the chairman for the National Education and Accreditation Committee for ASFMRA. Justin received his ARA designation at the ASFMRA National Convention in 2008.

Justin is co-author of ASFMRA’s Wind Powered Generators and their Impact on Land Ownership seminar. He is the sole author of the updated 2011 version of the Appraisal of Natural Resources seminar.

Justin is an active member of his local community. He is a member of the First Presbyterian Church of Junction where he has served as an Elder on the Session. He is a past board member of the Junction Economic Development Board and past president of the Junction A&M Club. Justin currently serves as a board member of the Hill Country Fair Association and even after a long day at the office, Justin loves coaching his daughter’s softball team and sons’ Tee-ball teams. Justin and Carmen have three children, Jade Emily Bierschwale, Brock Aaron Bierschwale and Koda Michael Bierschwale.

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Gary Baise Photo

GARY H.BAISE - Partner; Olsson Frank Weeda Terman Matz PC

Management Breakout -
EPA - The Threat to Agriculture

Friday, October 30 / 11:00 a.m. - 12:00 pm

Gary, a principal at OFW Law who is also co-head of the litigation practice, specializes in Clean Water Act (CWA), Clean Air Act (CAA), National Environmental Policy Act (NEPA), Federal Insecticide, Fungicide and Rodenticide Act (FIFRA), and Solid Waste Disposal Act (SWDA) litigation as well as agricultural corporate governance issues. He has defended clients, including farm producers, in several of the leading wetlands enforcement cases under the CWA in federal courts. He has served as lead trial counsel for port authorities, housing and commercial developers, municipalities, farm and construction equipment manufacturers, and chemical industries in defending them in federal and state courts in government enforcement activities and citizen suits. He serves as general counsel for U.S. Grains Council (USGC), Agricultural Retailers Association (ARA), National Association of Wheat Growers (NAWG), and National Sorghum Producers (NSP). Gary has over 30 years experience in government and private practice. He has represented agricultural associations, port authorities, housing and commercial developers, municipalities, and pharmaceutical, steel, farm, construction equipment, and chemical industries.

Gary was the first Chief of Staff to the first US Environmental Protection Agency (EPA) Administrator and subsequently became director of the EPA's Office of Legislation. He served as executive assistant to the Acting Director of the Federal Bureau of Investigation, Associate Deputy Attorney General, and Acting Deputy Attorney General in the US Department of Justice.

Gary hails from Illinois and received his Juris Doctor from Indiana University Robert H. McKinney School of Law. He served as Chairman of the Virginia Air Pollution Control Board and Vice Chairman of the Virginia Water Control Board by appointment of the Governor of Virginia (2000-2004). Mr. Baise served as the only attorney on USDA's Agricultural Air Quality Task Force during terms of his appointment. In addition, he writes a weekly column, Defending Agriculture, for

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Judon Fambrough Photo

JUDON FAMBROUGH - Senior Lecturer and Attorney at Law with the Texas Real Estate Center at Texas A&M University

Appraisal Breakout -
Protecting the Surface When Negotiating an Oil and Gas Lease in Texas

Friday, October 30 / 1:00 p.m. - 2:00 p.m.

Mr. Fambrough is a Senior Lecturer and Attorney at Law with the Texas Real Estate Center at Texas A&M University. He has held a joint appointment with the Agricultural Economics Department where he taught Oil and Gas Law and also Agricultural Law.Mr. Fambrough is a Senior Lecturer and Attorney at Law with the Texas Real Estate Center at Texas A&M University. Mr. Fambrough was born in Lamesa, Texas, many years ago. He was drafted in 1969 and served as a forward observer in Viet Nam where he received two Purple Hearts, a Bronze Star and a Silver Star. He used his G.I. Bill to attend law school.

Mr. Fambrough came to Texas A&M in 1977, and served as the attorney for the Texas Real Estate Center for the past 38 years. He has authored over 350 articles regarding Texas Real Estate Law. Each year, he has over 250,000 of his articles downloaded off the Real Estate Center website. One of his prime objectives in speaking and writing articles is to inform landowners of their property rights and tell them how best to protect and utilize those rights in different circumstances.

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Management Breakout -
Trends and Issues in World Agriculture - (Management Breakout)

Friday, October 30 / 1:00 p.m. - 2:00 pm

Parry Dixon is ADM Economist at ADM Corporate headquarters in Decatur, Illinois. Parry joined ADM in 1984. As ADM Economist, he is responsible for economic analysis in addition to price forecasting for commodities. Prior to joining ADM, Parry worked for a large brokerage firm in Chicago, Illinois. In total, he has 34 years of experience in agricultural economics. Parry grew up on a small cropfarm in Idaho with dairy and beef operations. He received a bachelor of science degree in agronomy from Brigham Young University. Parry went on to graduate with both a masters of science degree and a doctorate degree in agricultural economics from the University of Illinois at Urbana-Champaign.

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Eric O'Keefe Photo

ERIC O'KEEFE - Editor, The Land Report -

General Session -
Land Report Deals of the Year

Friday, October 30 / 2:30 p.m. - 3:30 pm

As editor of The Magazine of the American Landowner, Eric’s opinions and insights on land and landowners have been featured in The New York Times, The Wall Street Journal, and Investor’s Business Daily. The Rice University graduate is a licensed Texas broker. Eric has written for dozens of publications, published numerous books, and penned a screenplay for a $15 million feature-length film, The Cup. Over the course of his career he has interviewed a Who’s Who, including Boone Pickens, Clint Eastwood, Francis Ford Coppola, Hank Aaron, Jay Leno, Joe Montana, Julia Child, Nolan Ryan, Ted Turner, Tom Selleck, Tommy Lee Jones, and Willie Nelson.

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Sephen Frerichs Photo


General Session -
The Impact of Politics on Agriculture...What Lies Ahead?

Friday, October 3 / 4:00 p.m. - 4:30 p.m.

Stephen Frerichs owns and operates his own consulting and lobbying firm, AgVantage LLC in Alexandria, Virginia. Stephen specializes in budget, agricultural and credit issues. Previously he was the manager of the American Association of Crop Insurers and has held various positions within the U.S. Government at the Office of Management and Budget and the U.S. Department of Agriculture.

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Barry Flinchbaugh PHD Photo

BARRY FLINCHBAUGH, PH.D. - Professor Emeritus; Kansas State University

General Session -
Ag's Top Ten

Friday, October 30 / 4:30 P.m. - 5:30 pm

Dr. Barry L. Flinchbaugh is a Professor of Agricultural Economics at Kansas State University. A native of York, Pennsylvania, Flinchbaugh holds B.S. in Animal Science (1964) and M.S. in Agricultural Economics (1967) degrees from Pennsylvania State University and a Ph.D. in Agricultural Economics (1971) from Purdue University. Flinchbaugh joined Kansas State University, Manhattan, Kansas, in 1971. He teaches a junior-senior level course in agricultural policy and lectures throughout Kansas and the nation on agricultural and economic policy. Flinchbaugh has received the Outstanding Teacher Award from KSU College of Agriculture students on three different occasions. From 1984 until 2004, Flinchbaugh served as the Kansas Extension Leader for Agricultural Economics.

For four years, Flinchbaugh served as Special Assistant to the President of Kansas State University (coordinating the information and public affairs activities of the University). Flinchbaugh served for five years as Chairman of the prestigious Alfred M. Landon Lecture Series on Public Issues.

Flinchbaugh has participated in two Japanese Trade Missions. He has led Kansas Agricultural People-to-People tours to the Soviet Union and European countries, the South Pacific, the Peoples' Republic of China and Africa.

He receives approximately 100 speaking invitations per year and is the author of 100-plus publications including an agricultural policy textbook. Flinchbaugh is a member of Rotary International, serves on the Board of Directors of the Kansas City Board of Trade, the Kansas Agricultural and Rural Leadership Inc. and has served as Chairman of the Board of Trustees of the Farm Foundation. Flinchbaugh served as Chairman of the Commission on 21st Century Production Agriculture authorized in the 1996 Farm Bill. Flinchbaugh has received the prestigious Hildreth Award for career achievement in public policy education, the Distinguished Service to Agriculture Award from the American Agricultural Editors Association, the Distinguished Service Award from the American Farm Bureau Federation, the Excellence in Extension Award from the National Association of Wheat Growers, the Distinguished Service Award to World Agriculture from the National Association of County Agricultural Agents, the Veritas Award from the American Association of Agri-Women and the Wildcat Pride Award from the K-State Alumni Association.

Flinchbaugh is married to the former Catherine Scott, a 1969 KSU graduate originally from Washington, Kansas. They have two sons, David Lewis (KSU graduate/deceased), Dr. James Truman (a practicing veterinarian) and a daughter, Catherine Jeannette , Esq. (a practicing attorney).

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Mike Petter Photo

MIKE PETTER - Conservation Biomass Harvest Manager; The Earth Partners LP and Texas Conservation Bioenergy, LLC

General Session -
Bioenergy Opportunities: Assets of Land or Opportunistic Sources in Land Management

Saturday, October 31 / 8:00 a.m. - 9:00 am

Mike Petter serves as Conservation Biomass Harvest manager for TEP’s South Texas operations as well as inputting to the harvest of Mountain Pine beetle killed timber for Northern Lights Forestry supply to Deadwood Biofuels in Rapid City, SD. Mike holds a B.S. in Forest Management from Texas A&M University (1978). His early career included procurement and harvesting management of the Hercules PINEX project, using whole tree harvesting technologies as well as typical mechanized timber harvesting technologies. Mike has over 30 years’ experience managing and consulting to landowners in the Gulf region of the United States providing agricultural, silvicultural, ecological and environmental expertise though his company, Resource and Land Management, Inc. Clients include REITs, TIMOs, Attorneys, financial institutions, insurance companies and private landowners. He currently serves as the Chairman of the Board for Education Service Center – Region 20 and is also President of the Texas Brigades Board of Directors. Mike has been awarded the Presidential Field Forester of the Year (2010) by the Society of American Foresters, the Golden Quail Award by Quail Unlimited, and the Man of the Year in Texas Agriculture (2010) by the Texas County Agriculture Agents Association. Mike was the first Distinguished Alumnus of the Texas Agricultural Lifetime Leadership program. Mike is a Certified Forester and a licensed Real Estate Broker focusing on land brokerage.

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Seth Austin Photo

SETH AUSTIN - District Technology Manager for Halliburton's San Antonio District

General Session -
The Shale Revolution: A Primer on the Evolution of the US Oil & Gas Lifecycle

Saturday, October 31/ 9:30 a.m. - 11:30 a.m.

Seth Austin is the current District Technology Manager for Halliburton's San Antonio District. He has been with the company since 2006 and is accountable for both the engineering and laboratory technician staff for the South Texas area. Some of his responsibilities include, interacting with customers and local government bodies, community outreach, in addition to, managing the technology group and technical support. Seth has completed several internal business leadership trainings, as well as Halliburton’s industry-leading Technical Training Program. Seth received a Bachelor’s of Science Degree in Mechanical Engineering from Texas A&M University – Kingsville in 2006.

This presentation will cover the history of the Oil & Gas Exploration in the US and will shed light on the process of developing an Oil & Gas asset on land. Upon completion, participants will be familiar with the primary stages of drilling, completion, and production of a modern oil and gas well. Participants will also learn about the current regulatory structure and how the industry is utilizing technology for safety and environmental stewardship.

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Brandon Fos Photo

BRANDON FOS - Assistant District Manager for Halliburton in San Antonio

General Session -
The Shale Revolution: A Primer on the Evolution of the US Oil & Gas Lifecycle

Saturday, October 31/ 9:30 a.m. - 11:30 a.m.

Brandon Fos is the Assistant District Manager for Halliburton in San Antonio. In this position, he is responsible for oversight and execution of the various product service lines with operations in the South Texas area including Production Enhancement, Baroid, Wireline and Perforating, Completion Tools, Production Solutions, Cementing, and Multi-Chem.

Prior to this appointment in late 2014, Brandon served as the Southeast Area operations manager for Completion tools. He has 17 years of experience in the petroleum industry including 10 years with Halliburton in various technical, operational, and business development roles.

Brandon holds a Bachelor of Science Degree in Agricultural Economics from Texas A&M University in College Station, along with a Master of Business Administration degree from the University of Houston in Victoria.

This presentation will cover the history of the Oil & Gas Exploration in the US and will shed light on the process of developing an Oil & Gas asset on land. Upon completion, participants will be familiar with the primary stages of drilling, completion, and production of a modern oil and gas well. Participants will also learn about the current regulatory structure and how the industry is utilizing technology for safety and environmental stewardship.

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Cameron Stewart Photo

CAMERON STEWART - General Manager; /

Rapid Fire Case Studies - 2014-2015 Rural Land Sale Price Trends
Thursday, October 29/ 7:30 a.m. - 3:00 p.m.

As the General Manager of CoStar Group’s Land Division (including and, Cameron leads all areas of the business including sales, partnerships, customer service and product development. He started his career in real estate technology with, in 2006 and moved to LandAndFarm in 2010. Prior to, Cameron spent 8 years working for the Oakland Athletics. Growing up, Cameron spent his summers working on his grandparent’s 500 acre farm in rural Vermont and now spends as much time as possible camping with his wife and two boys, and exploring the backcountry of California, especially the Sierra Nevadas. Cameron has a BA in Economics from Trinity College and a MBA from the Haas School of Business at the University of California.

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Tom Dobbins Photo

TOM DOBBIN, RPRA - Chief Appraiser; Farm Service Agency

Rapid Fire Case Studies: USDA-Farm Service Agency-(FSA) Appraisals and Government Contracting
Thursday, October 29/ 7:30 a.m. - 3:00 p.m.

Tom was born and raised on a ranch in SW Idaho. He attended the University of Idaho and has a BS in Agricultural Economics. Tom has been appraising properties in Idaho, Oregon and Nevada since 1977. Tom has over 30 years of appraisal experience with the United States Department of Agriculture (USDA) and the Department of Interior (DOI). He holds the American Society of Farm Managers and Rural Appraisers (ASFMRA) designation of Real Property Review Appraiser (RPRA) since 1993. Tom is a certified national USPAP instructor since 1996 and is a certified national appraisal instructor for the ASFMRA. Tom has served on the national ASFMRA government relations committee and on the national review committee for the ASFMRA. He was appointed in 1996 by the State Attorney General’s office in Idaho to complete reviews for the State of Idaho Appraisal licensing board for possible appraisal violations. Tom has appraised and reviewed appraisals throughout his career for the Farm Service Agency, Natural Resource Conservation Service, Department of Interior (FWS, BLM, NPS, BOR). His appraisal and review experience includes ranch, recreational, wetland, agriculture, development properties, chattels, residential and timber properties to name a few. Tom is currently the Chief Appraiser for Farm Service Agency in Washington DC.

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Richard Gilmore Photo


Rapid Fire Case Studies: Disruptive Technologies-2015
Thursday, October 29/ 7:30 a.m. - 3:00 p.m.

In 2012, Dick Gilmore and Jodi Pries decided to join forces and AgVisory LLC was officially born. We have 3 divisions of services provide to our clients: Valuation (Appraisal), Review & Audit, and Consulting.

  1. Valuation/Appraisal – We complete appraisals of specialized agriculture facilities all over the country. Our appraisals include the real estate, the machinery & equipment, and often the business value. Examples of facilities we have appraised are: food processing plants (milk, cheese, egg, poultry, fruit, livestock, etc.), egg hatcheries, feedmills, commercial greenhouses, cold storage warehouses, rendering plants, large farm properties (hogs, equine, vegetables). Valuations are completed for a variety of intended uses: financing, business planning, estate planning, accounting purposes, divorce, and purchase or sale.
  2. Review & Audit – We complete independent reviews or audits for Farm Credit Associations and Commercial Banks all over the country and in US Territories. We have the capability to review both valuations/appraisals and credit/loans. These reviews are completed to ensure quality of appraisals or loans, compliance with appraisal or credit standards, compliance with bank standards and policies & procedure, and to establish the reasonableness of values in appraisals.
  3. Consulting – AgVisory’s consulting is the fastest growing sector of our business. There are very few companies that provide agribusiness related consulting services. We also have a national footprint, unlike many consultants in the business. AgVisory is unique in that we provide consulting to property owners and farmers, to banks and lenders, and to social financing & private equity companies. Oftentimes we are the bridge between two of the above. Our personal experiences and professional experiences have enabled us to be able to speak to and understand both farmers and business or finance professionals. We have often said that perspective is everything. We offer a unique perspective to our clients having had personal struggles with family farming operations and our professional career experience with valuation and finance. Most of our clients come to us with a specific issue they want help with and then they realize that we can help them in other ways. We have developed long-term relationships with many of our clients. We are more than just valuation people.
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Matt Marschall Photo

D. MATT MARSCHALL, ARA, MAI, FRICS - Executive Managing Director and National Practice Leader, Agribusiness, Natural Resources and Energy Specialty Practice; Cushman & Wakefield

Rapid Fire Case Studies: Impact and Analysis of Water Costs, Availability and Reliability on Farmland Values in the Southwest

Thursday, October 29/ 7:30 a.m. - 3:00 p.m.

Mr. Marschall began his professional real estate career in 1983 after serving as CEO and CFO for a large San Diego based agribusiness firm since 1978. Creating his own consultation and appraisal firm in 1987, Mr. Marschall has developed an expertise and experience in wide variety of property types, valuation, consultation and brokerage.

Assignments include traditional valuation, condemnation, consultation, litigation support, expert witness testimony as well as disposition and brokerage. These projects include properties requiring the consideration of complex property issues, highest and best use and feasibility analysis, environmental concerns as well as those properties having mineral, water rights, environmental resources and other amenities.

Current and past projects include numerous high profile properties with clients that include national lenders, REIT’s, regional and local law firms as well as Corporate and Institutional investors and owners. Traditional valuation and consulting includes residential subdivisions, master-planned communities, retail, office and industrial properties as well as land, conservation land, quarries and agriculturally developed property (tree crops, row crops, vineyards and wineries), nurseries, equestrian facilities and special use properties. Mr. Marschall is currently an Executive Managing Director for Cushman & Wakefield Western, Inc. and is the National Practice Leader for Agribusiness, Natural Resources & Energy specialty practice group. He is also a member of the Damages and Litigation Support specialty practice, Energy and Clean Technology specialty practice, National Land Group and founder of The Land Group brokerage practice headquartered in San Diego.

Mr. Marschall holds a Bachelor of Arts degree in Biology from the University of California, San Diego (Revelle College) and a Masters degree in Social Ecology (Environmental Quality/Public Health Subprogram) from the University of California, Irvine.

Mr. Marschall received his MAI designation from the Appraisal Institute in 1992, is also an Accredited Rural Appraiser (ARA) and is a Fellow of the Royal Institution of Chartered Surveyors (FRICS). He is a certified General Real Estate Appraiser in California, Arizona, Hawaii, Oregon and Washington and is a licensed Salesperson with the California Bureau of Real Estate. Mr. Marschall is active in the Appraisal Institute at the local, regional, and national levels and has served as Treasurer, Secretary, Vice President and President of the San Diego Chapter. As well as serving as past President, he has represented the San Diego Chapter as its Regional Representative, and on the Regional Admissions and Regional and National Nominating Committees. Mr. Marschall has previously chaired External Affairs, Government Relations, Education and Research Committees.

On a national level for the Appraisal Institute, Mr. Marschall has served on the Master's Degree subcommittee, Technology Outreach Subcommittee (Vice Chair-2004), Data Standards Committee (2004-2008), and is past Chairman of the Continuing Education Committee. Mr. Marschall chaired the Appraisal Institute’s Workgroup with OSCRE (Open Standards Consortium for Real Estate), working on global real estate standards and information exchange which resulted in the successful completion and publication of the OSCRE/AI Appraisal Standard, and is still active on that initiative through the Property Use Committee.

Mr. Marschall has taught local seminars for the San Diego Chapter of the Appraisal Institute and has guest lectured at several professional conferences as an authority on the use of technology in Real Estate Appraisal and Consulting. He has also presented to local law firms on litigation support topics for real estate. Mr. Marschall has also served on development teams for web based information and real estate valuation and data systems for Integra Realty Advisors and Cushman & Wakefield.

Past service activities include Congressman Duncan Hunter's Committee on Border Issues and Peso Devaluation, Board of the Tia Juana River Estuarine Sanctuary, Chairman of the Agricultural Subcommittee of the Tia Juana River Valley Estuarine Sanctuary, elected to the Board of Directors of the Tia Juana River Valley Municipal Water District, past President of the Tia Juana River Valley Water District, Land Use Committee for the California Farm Bureau, Chairman of the Site Selection Committee for the San Pasqual School District, and elected to the Board of Directors and past Vice-President of the San Pasqual School District.

Charitable and civic activities include numerous local fund raisers for the school district, past little league coach, and involvement with his local church activities and leadership. Mr. Marschall and his family also serve annually on service projects in Africa and Mr. Marschall sits on the on the Land Committee for Heart for Africa (project Canaan), in Swaziland and consults there on land development and agricultural practices.

Personal interests and hobbies include various water sports, surfing, fishing, boating, free-diving and martial arts and is involved in teaching and leadership for men.

Additional strong interests in technology and its impact on the real estate industry including new technology, GIS applications, data applications and Web based real-estate solutions.

Mr. Marschall and his wife Lori currently reside in Carlsbad, San Diego County, California.

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Ronald Rasmussen Photo

RONALD J. RASMUSSEN, ARA - Sr. Certified Appraiser; United FCS

Rapid Fire Case Studies: One Appraisers View of Appraisal Techniques of Cranberry Marsh

Thursday, October 29/ 7:30 a.m. - 3:00 p.m.

Ronald J. Rasmussen, ARA is the SR. Certified Appraiser for United FCS, ACA. Mr. Rasmussen has held this position since January 2008. Throughout his career, Mr. Rasmusen has worked with Farm Credit Services of East Central Wisconsin, Farm Credit Bank of St. Paul, Farm Credit Services of East Central Wisconsin, and Farm Credit Services of North Central Wisconsin.

Ronald received a B.S. in Agriculture from the University of Wisconsin - River Falls in 1972.

Mr. Rasmussen has eleven years of credit experience (loan officer) involving a wide range of agricultural and rural home properties located in East Central Wisconsin. Since 1985, he has done both real estate and personal property appraisals for former Federal Land Bank and Production Credit Association members and present Farm Credit members. Mr. Rasmussen has 27 years experience as full-time R.E. Appraiser of Agricultural/Rural Properties for United FCS, ACA.

He has completed many courses through the American Society of Farm Managers and Rural Appraisers. He received his ARA designation in 1992. Ronald is also a Past President of the Wisconsin Chapter of ASFMRA.

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WENDELL C. WOOD, ARA - Partner; Kokel-Oberrender-Wood Appraisal, Ltd.

Rapid Fire Case Studies: Regression Analysis in Rural Appraisal

Thursday, October 29/ 7:30 a.m. - 3:00 p.m.

Wendell Wood is a partner and appraiser at Kokel-Oberrender-Wood Appraisal, Ltd. in Georgetown, Texas. He devotes most of his professional time to the appraisal of rural and urban periphery properties throughout Texas with assignments ranging from partial interests in real estate to complex agribusiness facilities. Wendell’s educational background includes a B.S. degree in dairy science, a master’s degree in agricultural economics and a master’s degree in land economics and real estate, each from Texas A&M University.

Wendell holds the ARA designation from the American Society of Farm Managers and Rural Appraisers along with the MAI designation from the Appraisal Institute. He is a certified general real estate appraiser and real estate broker in Texas who has been in practice since graduation from Texas A&M University in 1990. Wendell is a member of the Texas Chapter ASFMRA (past president), Society of Texas A&M Real Estate Professionals (past president) and is the current president of the Foundation Appraisers Coalition of Texas (FACT). In his spare time, he enjoys various hobbies including hiking, competitive shooting and working on the family farms.

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Learn More About the AgroNomics, Vision for 2016 Program

AgroNomics, Vision for 2016 - Is a "Must Attend" conference for everyone involved with Purchasing Agricultural Property, Managing Land, Appraising and Valuing Rural Assests, or Selling Farm Land and Rural Property.

AgroNomics Trade Show

As the AgroNomics conference is part of the 86th ASFMRA Annual Meeting, be sure to participate in the always popular Trade Show. Limited booth space is still available for the ASFMRA AgroNomics Trade Show.  Call or email now to reserve your spot in the Exhibit hall. Additional information on exhibiting opportunites is also available at  

windmill valuation farm management Young Professional Network vineyards

For more information about this conference, contact ASFMRA at or call 303-692-1215

Agriculture continues to evolve based on the continuing changes in Energy and Policy.

Solar, Wind, Fracking, Bio Mass...just a start on the evolution of energy.

Nitrogen Management & Regulations, Surface Disruption, Infrastructure Changes. Position yourself to stay competitive.


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